Not overly savvy when it comes to the digital world, but want to connect with new clients and grow your business?

You don’t have to be on every social media platform. Choose one that suits your style—Facebook is a great first step because many carers and parents use it to connect and are often in local networking/chat groups.

Here’s how to start:

• Create a simple Facebook Page using your name or business name
• Jazz it up by adding a profile photo, a short intro about the services you provide, how you can help, why they should choose you, and the area you service
• Post once a week on your feed: share a helpful tip, a photo of your workspace or of you, or a reminder about your availability.
• Share these posts in local Facebook groups to expand your network so people see your page and can follow/like

Tip: Consistency matters more than perfection. You’re not trying to sell, just be visible and helpful. Visibility is key to people finding out about you and how you can help.

There are many NDIS-related Facebook groups and local community forums where carers, participants, and even other providers connect. Once you’ve joined:

• Read the rules (some don’t allow advertising, some do maybe once a week at a specific time).
• Start by commenting or answering questions rather than promoting yourself. Be helpful.
• When appropriate, mention your services in a helpful way, not a sales pitch.

This helps people get to know you before they choose to work with you. If they want to know more they’ll ask or click on your page.

If you have a website (or are thinking about getting one), you can set up a Google Business Profile for free. This helps people find you when they search “support worker near me” or “NDIS provider [your town]”, or “[Profession] near me” on Google.

What you’ll need to set up:

• A Gmail email address
• Your business name and address (this can be your suburb if you work from home, or area you service)
• A service list or short introduction to what you do and how you can help people
• A profile photo or logo

Take a read of our blog on whether having a website will increase your NDIS clients HERE.

Bonus: Ask happy clients to leave you a Google review—these show up when people search and it sheds a positive light on the work you do! It also helps people build confidence in choosing you, without even knowing you.

If you’re not ready for a full website, consider:

• Starting with a free simple landing page using systeme.io (you can add more pages later if you wish, but start with one)
• Linking your social media page to the landing page
• Or just use your Facebook Page as your main online presence for now

You can grow as you go. Many successful providers started small and built as their clients increased. It’s not a race, it’s about putting yourself out there one small step at a time.

People connect with people. You don’t need fancy branding or a huge online following to build trust. Instead:

• Use friendly language that is warm, inviting and caring
• Share why you do this work, what got you started and how you can change someone’s life
• Show up consistently, even in small ways – people like to see and hear small things online, or via a friendly email

The goal isn’t to be everywhere. It’s to be somewhere—where people can find you and feel that you’re approachable, friendly, helpful and professional. You’ll start to connect with new clients before you know it. And treat them the same online as you would in person.

Online connection is just an extension of what you already do well in person—build trust, listen, care for the client, and show up. With these few simple steps and some easy tools, you can help potential NDIS clients and their families get to know you, even before they meet you.

Start small. Be consistent. Be yourself. That’s enough.